The Bulletin of the Institute of Economics of the Russian Academy of Sciences № 6/2025. Economics and Management.

 

Svetlana V. Kozlova

Dr. Sci. (Econ.), Chief Researcher, Head of the Sector, Institute of Economics of the RAS, Moscow, Russia

ORCID: 0009-0009-1708-4945

 

TOPICAL ISSUES OF STATE PROPERTY MANAGEMENT IN 2025

Размер файла72-85
Размер файла  304.22 KB Размер файла Full text

In the context of growing budget expenditures, improving the return on state assets is increasingly urgent, and nowadays achieving this goal by improving the institution of privatization/deprivatization is a major issue in the management of state property. This paper presents the results of an integrated analysis of the planned amount of funds coming into the budget from the use and disposal of state property over for the next three years, as well as their place in the revenue part of the federal budget. The paper also analyzes the situation in the institutional environment of state property management formed over the past few years by the end of 2025, viewed from the perspective of its effectiveness for the budget. Based on the analysis of specific privatization cases, it was concluded that recently the main focus of budget revenue generation has been not mass privatization, but mostly the preparation and sale of individual state assets (both previously confiscated and then sold, as well as belonging to the state from the outset). The study of these issues is particularly important both in terms of future prospects of our country’s social and economic development, as well as the achievement of the strategic goals currently facing Russia.

Keywords: efficiency of state property management, use of state assets, institutional environment.

JEL: Н82, Н19

EDN: RIQVNQ

DOI: https://doi.org/10.52180/2073-6487_2025_6_72_85  

References

  1. Kozlova S.V. Transformation of state property management institutions: results of 2022-2024 // Bulletin of the Institute of Economics of the Russian Academy of Sciences. 2024. No. 5. Pp. 42–57. (In Russ.). EDN: HWKQIA. DOI: 10.52180/2073-6487_2024_5_42_57.
  2. Kononkova N.P., Mikhailenko D.A. New structure and functions of the Russian public sector in the face of global challenges // Public administration. Electronic Bulletin. August 2023. Issue No. 99. Pp. 144–160. (In Russ.).]
  3. Georgy Malginov on revenues from privatization and state property management in the draft federal budget for 2024–2026. (In Russ.)] https://www.iep.ru/ru/kommentarii/georgiymalginov-o-dokhodakh-ot-privatizatsii-i-upravleniya-gosimushchestvom-v-proektefederalnogo-byudzheta-na-2024-2026-gody.html?ysclid=mj06s9hsby554223592 (accessed: 01.09.2025).
  4. Kozlova S.V., Bratchenko S.A. Improving the state property management system: lessons from the past and directions of development // Russian Economic Journal. 2018. № 4. Pp. 56–68. (In Russ.).
  5. Natalya Kononkova, Diana Mikhailenko. State Property: Untapped Growth Reserve of Russian Economy // Problems of management theory and practice Problems of management theory and practice. 2015. № 2. Pp. 6–12. (In Russ.).

Manuscript submission date: 10.10.2025

Manuscript acceptance date: 18.11.2025

 

For citation:

Kozlova S.V. Topical issues of state property management in 2025 // Vestnik Instituta Ekonomiki Rossiyskoy Akademii Nauk. 2025. № 6. Pp. 72-85. (In Russ.). https://doi.org/10.52180/2073-6487_2025_6_72_85 EDN: RIQVNQ

  Creative Commons 4.0

The Bulletin of the Institute of Economics of the Russian Academy of Sciences № 6/2025. Economics and Management.

 

Valentina Yu. Muzychuk

Dr. Sci. (Econ.), Associate Professor, Deputy Director for Science, Institute of Economics of the RAS; Chief Researcher, State Institute for Art Studies, Moscow, Russia

ORCID: 0009-0008-7902-7228

 

LONG-TERM PROGRAM FOR PRESERVING CULTURAL HERITAGE IN RUSSIA THROUGH THE LENS OF INSTITUTIONAL CHALLENGES

Размер файла47-71
Размер файла  365.69 KB Размер файла Full text

This article focuses on specific institutional challenges posed by the announced long-term state program for the preservation of cultural heritage until 2045 in Russia. It seeks to address three key questions: 1) what are the nominal and actual goals of the long-term state program for the preservation of cultural heritage; 2) what risks might have the long-term state program for the preservation of cultural heritage, operated by a state-owned commercial organization—a financial development institution in the housing sector - for the sphere of heritage preservation, as well as for society as a whole; 3) what are the primary financial mechanisms for implementing the long-term state program for the preservation of cultural heritage, and how acceptable are they in the current economic climate. Answering these questions will help determine the key vectors of state policy for development of the long- term program for the preservation of cultural heritage and its subsequent implementation.

Keywords: cultural heritage, cultural heritage preservation, cultural economics, cultural policy, cultural sphere, cultural heritage management system, state program for the preservation of cultural heritage.

JEL: Z11

EDN: MIYAFG

DOI: https://doi.org/10.52180/2073-6487_2025_6_47_71

References

  1. Mikhailov K. A strong idea. Russian President Vladimir Putin has actually approved a new national cultural heritage project // It is protected by the state. 2024. No. 1. Рp. 4–9. (In Russ.).
  2. Preferential interest and new programs. The Minister of Culture of the Russian Federation Olga Lyubimova reported to the President of the Russian Federation Vladimir Putin on the work on the preservation of cultural heritage. // Is protected by the state. 2023. No. 4. Рp. 4–5. (In Russ.).
  3. Chernyaeva T. Secrets of simplification. Legislation on cultural heritage should be both flexible and rigid // Is protected by the state. 2024. No. 4. Рp. 50–55. (In Russ.).
  4. Nasonov V. "DOM. RF: openness, transparency, channels of interaction with investors" // Is protected by the state. 2024. No. 3. Рp. 10–17. (In Russ.).
  5. Borodaev Yu. Our job is to effectively involve cultural objects in economic turnover // Is protected by the state. 2025. No. 3. Рp. 8–13. (In Russ.).
  6. Oinas D. The legacy must work, then it will be preserved // Is protected by the state. 2025. No. 1. Рp. 26–29. (In Russ.).
  7. Actual problems of the economy of cultural heritage. Edited by A.J. Rubinstein. Moscow: State Institute of Art 2016. (In Russ.).
  8. Muzychuk V.Y. Heritage. The national plan // Is protected by the state. 2024. No. 1. Рp. 15–23. (In Russ.).
  9. Rypkema D. Heritage Conservation and the Local Economy // Global Urban Development Magazine. 2008. Vol. 4 (1). https://www.globalurban.org/GUDMag08Vol4Iss1/Rypkema%20PDF.pdf

Manuscript submission date: 09.10.2025

Manuscript acceptance date: 18.11.2025

 

For citation:

Muzychuk V.Yu. Long-term program for preserving cultural heritage in Russia through the lens of institutional challenges // Vestnik Instituta Ekonomiki Rossiyskoy Akademii Nauk. 2025. №. 6 Pp. 47-71. (In Russ.). https://doi.org/10.52180/2073-6487_2025_6_47_71 EDN: MIYAFG

  Creative Commons 4.0

The Bulletin of the Institute of Economics of the Russian Academy of Sciences № 6/2025. Economics and Management.

 

Nikolay Yu. Akhapkin

Cand. Sci. (Econ.), Associate Professor, Leading Researcher, Institute of Economics of the RAS, Moscow, Russia

ORCID: 0000-0002-6571-1618

 

INDUSTRIAL PRODUCTION DYNAMICS IN RUSSIA: EFFECTS OF SANCTIONS RESTRICTIONS AND CHANGES IN THE INDUSTRY STRUCTURE

Размер файла7-23
Размер файла  612.45 KB Размер файла Full text

The dynamics of industrial production in the period 2022–2025 was undulating. This led to drastic changes in the conditions of the Russian economy’s development, a change in its priorities, and an expansion of measures and tools to stimulate economic activity. There have been noticeable changes in the structure of the industry. In terms of growth rates, the manufacturing industry has come to the fore since 2023, and a stable group of leading industries has emerged. At the same time, a structural imbalance appeared and began to grow, when the increase in output in certain manufacturing industries is many times greater than in most others. The potential for increasing the growth rate of industrial production by the end of 2024 has been almost exhausted. At the same time, the factors limiting growth, on the contrary, re- main, and, moreover, their strengthening cannot be excluded. In the context of a reduction in the resource base of economic development, the most likely scenario for the medium term is the transition of Russian industry to growth rates significantly below the levels of 2023–2024.

Keywords: industry, economic growth, business cycle, structure, structural changes, economic dynamics.

JEL: E3, L60, O11

EDN: EFVMJG

DOI: https://doi.org/10.52180/2073-6487_2025_6_7_23

 

References

  1. Russian economy under sanctions: from adaptation to sustainable growth: report to the XXIV Yasinsk (April) international. scientific conf. on problems of economic and social development, Moscow, 2023 / N.V. Akindinova, D.A. Avdeeva, V.A. Bessonov, etc.; edited by N.V. Akindinova. M.: National Research University «Higher School of Economics», 2023. (In Russ.).
  2. Ushkalova D.I. (2022). Russia’s foreign trade under sanctions pressure // Journal of the New Economic Association. Vol. 3. No. 55. Pp. 218–226. (In Russ.). DOI: 10.31737/2221-2264-2022-55-3-14.
  3. Smorodinskaya N.V., Katukov D.D. Russia under sanctions: limits of adaptation // Bulletin of the Institute of Economics of the Russian Academy of Sciences. 2022. № 6. Pp. 52–67. (In Russ.). DOI: 10.52180/2073-6487_2022_6_52_67.
  4. Russian Economy Under Sanction Pressure: Preliminary Results (2022–2025) and Prospects for Development. Scientific Report: Collective of Authors / Ed. by M.Yu. Golovnin. M.: Institute of Economics of the RAS, 2025. (In Russ.).] EDN: RNDISJ.
  5. Structural changes in the Russian economy and the policy of technological transformation: Scientific report / E.B. Lenchuk (ed.), N.Y. Akhapkin, L.N. Lykova, I.A. Nikolaev, V.I. Filatov. M.: Institute of Economics of the RAS, 2025. (In Russ.).
  6. Lyakin A.N., Darovskii I.Ya. Did the Russian Сrisis of 2015–2016 Have a Сyclic Nature? // Problems of the modern economy. No. 3 (67). 2018. Рp. 72–79. (In Russ.).
  7. Burns A.F., Mitchell W.C. Measuring Business Cycles. NBER, 1946. https://www.nber.org/books-and-chapters/measuring-business-cycles (accessed: 02.08.2025).
  8. Proposals for measures in the field of economic and social life of the country after the completion of the active phase of the fight against coronavirus. Team of authors / Lenchuk E.B., Grinberg R.S., Golovnin M.Yu. and others. Report of the Institute of Economics of the Russian Academy of Sciences, Moscow: IE RAS, 2020. (In Russ.). EDN: NHYTNX.
  9. Akhapkin N.Yu. Industrial production under the coronovirus pandemic: dynamics and structure // Bulletin of the Institute of Economics of the Russian Academy of Sciences. 2021. № 6. Pp. 67–80. (In Russ.) DOI: 10.52180/2073-6487_2021_6_67_80. EDN: ISWJWD.
  10. Russian economy in 2021. Trends and outlooks. Issue 43) Under the scientific editorship of Dr. Kudrin A.L., Dr. Mau, V.A., Dr. Radygin A.N., Dr. Sinelnikov-Murylev S.N.; Gaidar Institute. Moscow: Gaidar Institute Publishing House, 2022. (In Russ.).
  11. Russian economy in 2021. Trends and outlooks. Issue 44) Under the scientific editorship of Dr. Kudrin A.L., Dr. Mau V.A., Dr. Radygin A.N., Dr. Sinelnikov-Murylev S.N.; Gaidar Institute. Moscow: Gaidar Institute Publishing House, 2023. (In Russ.).
  12. Nikolaev I.A. Drivers of economic growth: opportunities and prospects in the sub-sanctioned economy of Russia // Bulletin of the Institute of Economics of the Russian Academy of Sciences. 2023. No. 1. Pp. 58–74. (In Russ.). DOI: 10.52180/2073-6487_2023_1_58_74. EDN: KQYSCP.
  13. Adaptation of Russian industrial companies to sanctions: first steps and expectations: Report to the XXIV Yasinsky (April) International Scientific Conference on Economic and Social Development, Moscow, 2023 / Yu.V. Simachev, A.A. Yakovlev, V.V. Golikova [et al.]. M.: National Research University «Higher School of Economics», 2023. (In Russ.). EDN: TXCUHT.
  14. Maltsev A.A., Chichilimov S.V. Regional and ndustrial restructuring of investment flows as a factor of strengthening the sustainability of the Ural’s economy // Vestnik Instituta Ekonomiki Rossiyskoy Akademii Nauk. 2025. No. 2. Pp. 52–70. (In Russ.). DOI: 10.52180/2073-6487_2025_2_52_70. EDN: HBDOFE.

Manuscript submission date: 01.10.2025

Manuscript acceptance date: 18.11.2025

 

For citation:

Akhapkin N.Yu. Industrial production dynamics in Russia: effects of sanctions restrictions and changes in the industry structure // Vestnik Instituta Ekonomiki Rossiyskoy Akademii Nauk. 2025. № 6. Pp. 7-23. (In Russ.). https://doi.org/10.52180/2073-6487_2025_6_7_23 EDN: EFVMJG

  Creative Commons 4.0

The Bulletin of the Institute of Economics of the Russian Academy of Sciences № 6/2025. Economics and Management.

 

Irina S. Bukina

Cand. Sci. (Econ.), Leading Researcher, Institute of Economics of the RAS, Moscow, Russia

ORCID: 0000-0002-9289-2899

 

INVESTMENTS AS A FACTOR IN STRUCTURAL RECONSTRUCTION OF THE RUSSIAN ECONOMY: THE ROLE OF BUDGETARY FUNDS

Размер файла24-46
Размер файла  513.81 KB Размер файла Full text

This article examines the effects of budgetary financing allocated for the Russian economy structural transformation. Due to the lack of detailed data on consolidated budget expenditures of the Russian Federation, the analysis is based on aggregated indicators of investments financed by budgetary funds. It is shown that budgetary investments do not directly correlate with GDP growth, but they do influence the dynamics of investments financed by organizations’ own funds. Based on the analysis, an assessment of the contributions of individual types of economic activity to the process of structural transformation of the Russian economy is made.

Keywords: budget, fiscal sphere, fiscal stimulus, state program, investment, national projects, structural transformation, technological sovereignty.

JEL: H32, H54, H57

EDN: YBDSEM

DOI: https://doi.org/10.52180/2073-6487_2025_6_24_46

References

  1. Baranov A.O., Goreev A.V. Dynamic Multipliers in the Economy: Results and Interpretation of Calculations Using the Russian Example // Problems of Forecasting. 2024. No. 4. Pp. 46–59. (In Russ.). DOI: 10.47711/0868-6351-205-46-59.
  2. Ilyina A. Technological Sovereignty in the Semiconductor Industry: Myth or Reality? (Based on the Semiconductor Manufacturing Equipment Segment): Research Report. Moscow: Institute of Economics, Russian Academy of Sciences. 2023. (In Russ.).
  3. Keynes J.M. General Theory of Employment, Interest, and Money / J.M. Keynes. Moscow: Direct-Media, 2014. (In Russ.).
  4. Klepach A.N. Fiscal Policy for 2020–2026: Amid Turbulence // Scientific Works of the Free Economic Society of Russia. 2024. No. 1. Pp. 122–135. (In Russ.). DOI: 10.38197/2072-2060-2024-245-1-122-135.
  5. Kozlova S.V. Transformation of State Property Management Institutions: Results for 2022–2024 // Bulletin of the Institute of Economics of the Russian Academy of Sciences. 2024. No. 5. Pp. 42–57. (In Russ.). DOI: 10.52180/2073-6487_2024_5_42_57. EDN: HWKQIA.
  6. Lenchuk E.B., Akhapkin N.Yu., Lykova L.N., Nikolaev I.A., Filatov V.I. Structural changes in the Russian economy and the policy of technological transformation: Scientific report / E.B. Lenchuk (ed.), N.Yu. Akhapkin, L.N. Lykova, I.A. Nikolaev, V.I. Filatov. M.: Institute of Economics RAS, 2025. (In Russ.).
  7. Manevich V.E. Monetary Policy of the Central Bank of the Russian Federation and the Dynamics of the Russian Economy in 2015-2017 // Economic Science of Contemporary Russia. 2018. No. 4 (83). Pp. 85–102. (In Russ.). EDN: YUCCHB.
  8. Myasnikov A., Tarasov V., Averianova А., Tkachenko M. Assessing the Budget Impulse and Its Heterogeneous Impact on Inflation Processes in Russia’s Regions / Series of Economic Research Reports. Bank of Russia. 2023. No. 118. (In Russ.). https://www.cbr.ru/StaticHtml/File/154817/WP_118.pdf.
  9. Nekipelov A.D. From Neutralizing External Shocks to Sustainable Long-Term Development // Scientific Works of the Free Economic Society of Russia. 2024. Vol. 248. No. 4. Pp. 130–142. (In Russ.). DOI: 10.38197/2072-2060-2024-248-4-130-142.
  10. Nikolaev I.A. Potential and Limitations of Budget Impulse in Russia’s Economic Policy under Sanctions / Research Report. Moscow: Institute of Economics RAS, 2024. (In Russ.). https://inecon.org/docs/2024/Nikolaev_paper_2024.pdf.
  11. Pak E.A., Pekarsky S.E. Growth of Public Debt: The Return of Financial Repression and High Inflation? // Voprosy Ekonomiki. 2024. No. 1. Pp. 33–51. (In Russ.). DOI: 10.32609/0042-8736-2024-1-33-51.
  12. Shirov A.A. Russian economy – possibilities of structural and technological maneuver // Scientific works of the Free Economic Society of Russia. 2023. Vol. 241. No. 3. Pp. 61–71. (In Russ.).
  13. Acemoglu D., Johnson S., Robinson J. Institutions as a Fundamental Cause of Long-Run Growth in: Handbook of Economic Growth / Aghion, Philippe and Durlauf, Steven eds. Elsevier. 2005. Vol. 1. Part A. Ch. 06. Pp. 385-472.
  14. Auerbach A., Gorodnichenko Y. Measuring the Output Responses to Fiscal Policy // American Economic Journal: Economic Policy. 2012. Vol. 4. No. 2.
  15. Barro R. Government Spending in a Simple Model of Endogenous Growth, Journal of Political Economy. 1990. Vol. 98. No. 5. Pp. 103–126. DOI:10.1086/261726.
  16. Bleaney M., Gemmell N., Kneller R. Testing the Endogenous Growth Model: Public Expenditure, Taxation, and Growth over the Long Run // The Canadian Journal of Economics / Revue Canadienne d’Economique. 2001. Vol. 34. No. 1. Pp. 36–57. http://www.jstor.org/stable/2667400. DOI: 10.1111/0008-4085.00061.
  17. Friedman M. Inflation Causes and Consequences. Asian Publishing House, 1963.
  18. International Monetary Fund. Government Expenditure and Economic Growth: An Empirical Investigation / IMF Working Papers 1989/045, International Monetary Fund, 1989. DOI: 10.5089/9781451974157.001.
  19. Lucas R.E.Jr. Principles of Fiscal and Monetary Policy // Journal of MonetaryEconomics. 1986. Vol. 17 (January). Pp. 117–134.
  20. Phelps E. The Golden Rule of Accumulation: A Fable for Growthmen // The American Economic Review. 1961. Vol. 51. No. 4. Pp. 638–43. DOI: 10.1016/B978-0-12-554002-5.50007-8.
  21. Romer P.M. The Origins of Endogenous Growth // The Journal of Economic Perspectives. 1994. Vol. 8. No. 1. Pp. 3–22. DOI: 10.1257/jep.8.1.3.
  22. Solow R.M. A contribution to the theory of economic growth // Quarterly Journal of Economics. 1956. No. 70 (1). Pp. 65–94. DOI: 10.2307/1884513.

Manuscript submission date: 07.10.2025

Manuscript acceptance date: 18.11.2025

 

For citation:

Bukina I.S. Investments as a factor in structural reconstruction of the Russian economy: the role of budgetary funds// Vestnik Instituta Ekonomiki Rossiyskoy Akademii Nauk. 2025. № 6. Pp. 24-46. (In Russ.). https://doi.org/10.52180/2073-6487_2025_6_24_46 EDN: YBDSEM

  Creative Commons 4.0

The Bulletin of the Institute of Economics of the Russian Academy of Sciences № 5/2025. Economics and Management.

Olga N. Gutnikova

Cand. Sci.(Econ.), Associate Professor of the Department of Marketing, Trade and Customs Aff airs, Institute of Economics and Management, V.I. Vernadsky Crimean Federal University, Simferopol, Russia

 

Natalia N. Kalkova

Cand. Sci. (Econ.), Associate Professor of the Department of Marketing, Trade and Customs Aff airs, Institute of Economics and Management, V.I. Vernadsky Crimean Federal University, Simferopol, Russia

 

ASSESSMENT OF FACTORS AFFECTING PERCEPTION OF GOODS PACKAGING BY CONSUMERS

Размер файла146-166 Размер файла  1.17 MB Размер файла Full text

This article examines various factors influencing consumer product perception and assesses the impact of individual aspects of product information on product packaging. Various brands of fruit juice served as the object of the study. Neuromarketing, specifically eye-tracking technology, was used as the research methodology. The paper characterizes the requirements of national standards of the Russian Federation regarding the rules for applying product information. An attempt was made to determine the level of influence of cognitive dissonance in the buyer, which occurs when focusing on the name printed on the product packaging with incorrectly placed hyphens, as well as to determine the degree to which this marketing ploy triggers a desire to make a purchase or the formation of negative perceptions. The neuromarketing study did not reveal a positive effect of intentional spelling errors in the product name on the formation of consumer interest. Oculographic analysis confirmed that incorrect hyphens in names have an insignificant impact on product perception. It was found that the key factors in attracting attention are the area of the name placement and its cognitive accessibility due to brand recognition, while minor typographic errors are offset by the integrity of perception and top-down processing of visual information, as well as the location of the product on the shelf.

Keywords: product information, product packaging, information parameters, cognitive dissonance, neuromarketing research, consumer perception, spelling errors, eye-tracking technology.

JEL: L15, D87, С93

EDN: IHNKDM

DOI: https://doi.org/10.52180/2073-6487_2025_5_146_166

This research was funded by the Russian Science Foundation (Project No. 25-28-20286. https://rscf.ru/project/25-28-20286/).

References

  1. Anderson J.R. The architecture of cognition. Harvard University Press, 1983.
  2. Zhalolov Sh.U. Grammatical norms of the use of words, phrases and sentences in the modern Russian language // Economy and Society. 2021. No. 11 (90). Pр. 995–998. (In Russ.).
  3. Plassmann H., O’Doherty J., Shiv B., & Rangel A. Marketing actions can modulate neural representations of experienced utility // Proceedings of the National Academy of Sciences. 2008. Vol. 105 (3). Рр. 1050–1054. DOI: 10.1073/pnas.0706929105.
  4. Aaker D.A. Creating Strong Brands/ Translated from English by S.A. Starov. M.: ID Grebennikov, 2003. (In Russ.).
  5. Stepantsova A.F. Research of product packaging in terms of its perception by potential and actual consumers (on the example of TM “Svitlogorye”) // In the collection: Development of science and practice in a globally changing world under risk conditions. collection of materials of the XXIII International scientific and practical conference. Moscow. 2023. Pр. 555–561. (In Russ.).
  6. Zherlitsyn O.M. Neuromarketing study of the attractiveness of packaging branding // Marketing and marketing research. 2024. No. 3. Pр. 176–182. (In Russ.).
  7. Losevskaya E.N. Neuromarketing as a tool for increasing the visibility of brand information in advertising and on packaging // Brand management. 2021. No. 3. Pр. 214–220. (In Russ.).
  8. Visual neuromarketing: fundamental and applied research / edited by O.B. Yarosh, V.E. Reutov. Simferopol: IT “ARIAL”, 2020. (In Russ.).
  9. Keller K.L. Strategic brand management: Building, measuring, and managing brand equity. Pearson Education, 2013.
  10. Alter A.L., Oppenheimer D.M. Uniting the tribes of fluency to form a metacognitive nation // Personality and Social Psychology Review. 2009. Vol. 13 (3). Рp. 219–235. DOI: 10.1177/1088868309341564.
  11. Kahneman D. Thinking, fast and slow. New York: Farrar, Straus and Giroux, 2011.
  12. Duchowski A. Eye-Tracking Methodology. Theory and Practice. (Second Edition). Springer-Verlag London Limited, 2007.
  13. Information asymmetry [Electronic resource]: methods and algorithms of neuromarketing / O.B. Yarosh, N.N. Kalkova, E.A. Mitina. Simferopol: IT «ARIAL», 2023. (In Russ.).
  14. Kalkova N.N. Neurobranding Research: Ethical Issues // Scientific Bulletin: Finance, Banks, Investments. 2022. No. 4. Pр. 100–113. (In Russ.).
  15. Kerzina E.A. Neuromarketing: Methodological Foundations and Practical Applications in Business // Marketing in Russia and Abroad. 2019. No. 3. Pр. 13–18. (In Russ.).
  16. Treisman A.M. Gelade G. A feature-integration theory of attention // Cognitive Psychology. 1980. Vol. 12 (1). Рp. 97–136. DOI: 10.1016/0010-0285(80)90005-5.
  17. Faggi L. et al. Loca l propagation of visual stimuli in focus of attention // Neurocomputing. 2023. Vol. 560. Article 126775. Рp. 1–18. DOI: 10.1016/j.neucom.2023.126775.
  18. Roelfsema P.R., Houtkamp R. Incremental grouping of image elements in vision // Attention, Perception, & Psychophysics. 2011. Vol. 73. Рp. 2542–2572. DOI: 10.3758/s13414-011-0200-0.
  19. Wagemans J. et al. A century of Gestalt psychology in visual perception: Perceptual grouping and figure-ground organization // Psychological Bulletin. 2012. Vol. 138 (6). Рp. 1172–1217. DOI: 10.1037/a0029333.
  20. Katsuki F., Constantinidis C. Bottom-Up and Top-Down Attention: Different Processes and Overlapping Neural Systems // The Neuroscientist. 2013. Vol. 20 (5). Рp. 509–521. DOI: 10.1177/107385841351413.
  21. Krishna A. An integrative re view of sensory marketing: Engaging the senses to affect perception, judgment and behavior // Journal of Consumer Psychology. 2012. Vol. 22 (3). Рр. 332–351. DOI: 10.1016/j.jcps.2011.08.003.
  22. Itti L., Koch C. A sali ency-based search mechanism for overt and covert shifts of visual attention // Vision Research. 2000. Vol. 40 (10–12). Рp. 1489–1506. DOI: 10.1016/S0042-6989(99)00163-7.

Manuscript submission date: 30.04.2025

Manuscript acceptance date: 13.10.2025

 

For citation:

Gutnikova O.N., Kalkova N.N. Assessment of factors affecting perception of goods packaging by consumers // Vestnik Instituta Ekonomiki Rossiyskoy Akademii Nauk. 2025. № 5. Pp. 146-166. (In Russ.). https://doi.org/10.52180/2073-6487_2025_5_146_166 EDN: IHNKDM

  Creative Commons 4.0

© Vestnik Instituta Ekonomiki Rossiyskoy Akademii Nauk, 2021 - 2025

32, Nakhimovskiy Prospekt, Moscow, Russia 117218, Institute of Economics of the Russian Academy of Sciences.

Phone.: +7 (499) 724-13-91, E-mail: vestnik-ieran@inecon.ru